The Virtual Stadium was an immersive interactive experience driven by user-generated content. Cabinworks Media was hired to produce and develop the Virtual Stadium. The entire project was conceived, designed, developed and launched in under 3 months.
Launched as part of the opening ceremonies of the 2010 Vancouver Winter Olympics, the challenge was to provide fans across the globe a chance to come together in a shared experience over the 17 days. The result was a collection of over 15,000 photos available for browsing in an interface that drew inspiration from Google Earth.
Agency: DDB Vancouver
Client: Canadian Tourism Commission + VANOC
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