lanceulanoff:

I used to be a little jealous of Mashable. The site came out of nowhere in 2005 and instantly tapped into the social zeitgeist. It was constantly breaking stories about hot social properties like Twitter and Facebook and had a highly engaged and active readership. It had a sense of fun and a need to do good. It was, in essence, virtually unlike any other site or blog I knew on the Web.
 
Now, as Mashable makes some of its most significant changes and expands and reorganizes to cover social, tech, news, politics entertainment and more—all through the prism of social and digital—I won’t have to ask anymore how Mashable’s doing it. I’ll be inside, helping to make it happen.
 
When founder and CEO Pete Cashmore launched his own blog in 2005, he named it Mashable to represent the way you could mash together all kinds of digital/web services to make something new. Today, Mashable is one of the Web’s most popular web sites, attracting 15 million visitors a month and Cashmore’s choice of a name seems positively clairvoyant.

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