Earthbound creator and Nintendo collaborate for another fun thing ⊟
Hobonichi, the Japanese company headed by Mother/Earthbound creator Shigesato Itoi and the maker of fine daily planners, has teamed up with Nintendo for a cute, unexpected product: Super Mario Bros. and Mr. Saturn haramaki belly warmers.
They’re part of Hobonichi’s 2014 Summer Collection, available on the company’s online store now. Pingmag and the Hobonichi Love blog explain the accessory’s appeal:
“The haramaki was once strictly functional underwear that had a grandpa-image similar to yellowing long johns. In 2001, Hobonichi reinvented them as fashion items to layer with your clothes.
You know those everyday momentary chills you get when you bend over and your shirt rides up a little? Gone. I see London, I see France, I see someone’s wearing a super handsome belly warmer over their pants. Studies have proven that wearing this thick, extra layer around your stomach keeps the rest of your body warm in the winter. It’s also great in the summer when trapped inside all day under a blasting air conditioner.”
You can find instructions on how to purchase a haramaki from Hobonichi’s Japanese site here. More photos after the break!
I love the idea of these, but I’m not sure if I can pull the look off..
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