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There are a lot of agencies out there that want to have the next big, hot video everyone’s talking about around the water cooler—but that kind of momentum is very hard to get in the massively fragmented landscape of YouTube.

Michael Fasciano, Associate Director, Social.Content, DigitasLBi, on telling a story that makes sense for your brand (Direct Marketing News, “5 Factors for Maximizing the Impact of Video”)

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