August 8, 2011
New to Searle: Yoon NYC

As much as I love summer, I have to face the fact that the season is winding down and fall is on the horizon. With the changing leaves and lower temps, there’s nothing better than snuggling up in a cozy knit sweater, especially if it’s a Yoon NYC design! Searle is proud to introduce a brand new contemporary knitwear line to our stores: Yoon NYC! One look at their fall collection, and we were instantly smitten with their over-sized cardigans, chunky knits, and plush cashmere sweaters.

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Yoon began as a joint venture between 2 families from NYC and Dalian, China. Each family ran separate knitwear businesses in their respective countries, however, one day they decided to join forces, and thus, Yoon was born! Together, Kacie Schiffer, the VP of Merchandising, and Stacey Kim, the Design Director, have combined their experience working on the runways of Japan, Europe and U.S. as well as major U.S. and Korean knitwear firms respectively, to create a fresh, contemporary collection for the fashion forward woman.

We can’t wait until these items hit Searle stores in a couple days!