Marc Jacobs’ Diet Coke Campaign!

Fact: Did you know that Marc Jacobs is the Creative Director of Diet Coke?

Earlier this week, Diet Coke released a collection of images, commercials, and Can designs from its partnership with 49 year old Marc Jacobs.

Diet Coke, released a collection of Stéphane Sednaoui-lensed print images which make Marc Jacobs look like a weight lifter. Jacobs is seen to be wearing a black shirt and kilt, as he opens giant versions of Diet Coke Bottles while Ginta Lapina places herself on top. Man I admire the creativity and quality in these images.

Anyway, the commercial features the same three young women who starred in the first Diet Coke video, which also featured a shirtless Marc Jacobs in a Shopping mall booth. This time we see the models hop into the booth with Marc Jacbos, trying on clothes from the ‘80s, '90s, and 2000s — the same three decades that inspired each bottle and can design.

Here’s the new Marc Jacobs commercial below:

Andrew