Nick Offerman—a.k.a. Ron Swanson—has teamed up with Budweiser to promote its “Grow One. Save a Million” campaign, which encourages men to grow beards as awesome as his—and therefore conserve water—in advance of World Environment Day (this Sunday, June 5).
“The only thing manlier than growing a big, burly beard is ripping a big, burly beard off of a charging grizzly with your bare hands,” Swanson Offerman says in a release. “That, and saving the planet. Since no grizzly has had the balls to charge me since I went through puberty, I’ve decided to focus on saving the planet by joining with Budweiser to promote the ‘Grow One. Save a Million’ campaign. Men, if you want to look manly and feel good about conserving water, join me and take the pledge on Budweiser’s Facebook page. And grizzlies, charge me. Just do it. I’m waiting, you babies.”
