Social media ROI
Social media is sweeping across our world, from impacting revolutions to elections. Now more than ever people are able to reach out, to share, to engage with friends and business beyond what has ever been possible before. Lost friends are found, strangers become new friends. If you are a business the question is not whether or not you participate in social media, but rather how you participate.
One of the biggest challenges a business faces with social media is finding a way to give the suits upstairs a bottom line to justify the time expenditure. We see tools popping up left and right with measurement capabilities, time will tell as these flush out the winners and the losers from the pack. But in the mean time, we need to find a way to measure our social media ROI, don’t we?
Or maybe want we need to do, is to recognize the powerful cross-integration capabilities of social media into almost all aspects of our life. Maybe the question isn’t at all how we measure social media, but instead that we start by getting involved. It is no longer a question of whether as a business you need to be integrated with social media, it is more a question of how you are going to integrate. Before, the brands ran the industries, now the customers run the industries, all of them. So can you really afford to not play a part?
Listen to your customers, for they are your true calling. For the first time in media history, now you can actually hear them and have a dialogue with them. This video has been around for a while, but it is so important to remember the impact:
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