Facebook Stories
I am sure you have read them before just as I have, the numerous articles on how social media is just a time suck, a platform that is degrading our communication between each other, just teenagers talking to each other or companies try to sell you something, and on and on. But what isn’t being mentioned in these articles is the vast good social media is doing across the world.
What you are not reading is how social media is allowing the spread of authentic and real and true stories in ways that were never before possible. I am consistently on the lookout for how we can utilize social media for social good, how we can take this powerful communications platform which creates interactions across the globe at lightening speed and share a story that would otherwise go untold.
Many times clients ask me where to start when we meet to discuss their marketing needs, and consistently my response is the same, “tell me your story.” I believe the strength of every business and every non-profit is the story. Because above all else your story tells your “why,” why you do what you do, and the why is what people buy, what people get behind, what makes people believe.
The below link came across my Facebook stream and I found myself intrigued with the following post:
Facebook has created a page, website and videos of people from around the globe using Facebook in extraordinary ways. Now to me this is worth my time, this speaks to the power of stories. Does it help the Facebook brand? Absolutely. But is it a powerful example of how we can utilize this communication platform for good? It most certainly is:
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.