The Luckie Elf: Photo Contests at their Finest.
When it comes to engaging with consumers online, one of the best ways to increase interaction and traffic is by holding a contest. Encouraging users to have personal investment in a brand not only drives sales, but increases brand trust. This photo contest, hosted by Luckie + Company, is a great example of how asking consumers to submit something personal can turn into a whirlwind of conversation, excitement, and personality revolving around one brand.
To check out the full contest, click here.
How can you use a contest with your brand to increase awareness? What incentives would you use?