Award-winning graphic designer Robert Baittie of Chicago founded his eponymous design firm in 1989. The following article describes the process that his firm uses in serving a client base of Fortune 500 companies and local nonprofits and businesses.
At Bob Baittie Design, Robert Baittie and his team follow five critical operations in defining customer objectives and producing a project that meets client approval and standards. The first step involves listening to customers’ design goals and understanding their ultimate missions and messages. In this stage, Mr. Baittie and his staff learn as much as they can about the industry they will be producing content for as well. In the next stage, they plan project specifics, including a timeline of operations, a task list of required components, and a cost projection.
Thirdly, the team at Bob Baittie Design conceptualize the specific elements of the project, identifying design approaches that best fit with the overall message and theme. Mr. Baittie typically offers two sets of revisions, allowing customers to change or update project designs as they see fit. In the second to last stage, the design firm provides a final project for the client to sign off on. Lastly, Mr. Baittie and his staff transfer components to required formats and deliver a finished project.