Robert Baittie, owner of Chicago-based Bob Baittie Design, Inc., provides clients with print, online, and multimedia design services.
After more than 200 years of traditional print advertising, marketers and businesses have had to think outside of the box in the digital age. With the Internet-browsing consumer encountering so many screen distractions, advertisements can often become lost in the clutter and ultimately ignored. To engage consumers in online promotional material, many advertisers have begun to use interactive advertising, which requires feedback from the target audience. In addition to capturing the attention of the consumer, interactive advertising may also solicit data that the company can leverage for future product development and marketing campaigns. Interactive advertising enables businesses to communicate directly with consumers through tools such as games, social media, and polls.
If you’re seeking a way to enhance advertising for your business and grab consumer attention, consider incorporating interactive advertising into your budget and marketing plan.