Study: Words with Friends players are more likely to be rich than Angry Birds fans
That’s according to a recent study by JumpTap, which provides targeted mobile advertising and collects data for its monthly simple targeting and audience trends.
Another finding: the new iPad has exceeded sales expectations, even if its traffic levels are smaller than prior versions of Apple’s hit tablet.
The results – particularly from the mobile games – provide some interesting insight into the patterns and preferences of players. Words with Friends players were more likely to have an annual income over $100,000 and tend to use smartphones. Angry Birds players, meanwhile, are more likely Republican than their Words with Friends counterpart. They were also twice as likely to be on a tablet as the average mobile user, according to JumpTap.
-Roger Cheng, Words with Friends players richer than Angry Birds fans?
