As it appears that I have been using this blog mostly for uploading my art portfolio so far, and it will probably end up being my main on-line portfolio, I guess I might as well say a few words about my art and why I create. After all, people navigating here from my professional links may be confused as to why a marketing and finance professional chooses to devote this time to an apparently self-indulgent hobby…
Well, the answer to that question quite honestly is that I don’t compartmentalize modes of thinking. Right brain, left brain, blah blah blah… to me it’s all the same. Exploring a concept visually is not much different than exploring a business concept strategically or mathematically. I approach everything as if it’s the first time that I’m doing it, and in the process I take something nebulous - whether it is a blank sheet of paper or a database of apparently random numbers or an unidentified market need - and create a story out of it. So it is about giving shape to the formless, and in this way the discovery process is the same. Albeit, there may be some minor differences in applying paint to a canvas versus creating a vlookup formula in excel, but there is a lot similar between psychographic segmentation of a customer base and subjectively putting yourself in your audience’s shoes in order to determine if your artwork tells the story that you want. So for this reason, I find that thinking about and creating art enhances my ability to think strategically and creatively about business, and vice/versa.
In regards to my art specifically, what does it portray? This is something that I try to avoid answering, and although I hate to say this, this in itself may be the answer. I always strive to avoid deep meaning, and for things to be understandable to a wide audience. I don’t think that art needs to have deep meaning to be valuable. I only want my art to appeal on an aesthetic level. If I am successful in translating my vision to an image (or film, or writing, etc.) then someone can get some kind of a glimpse into my thought process. If in doing so, some viewers may chose to read into my work psychological significance than this is great, but what you read is on you. I do not put concepts in my work because I’ve seen how easy it is for artists in any genre to go down the spiral of self-referentialism. Conceptual art often ends up referencing the art history of it’s own genre, and in doing so alienates a wide portion of the potential audience that is not in the know. We as artists complain about the public’s lack of interest in the arts, but we create work that they can not relate to, and feed the general public’s understanding of contemporary fine art as a self-indulgent pursuit. Don’t get me wrong, I can appreciate and enjoy conceptual art myself, but I have no desire to create it. essentially I am a populist, which is why filmmaking is my medium of choice and why I ultimately moved into marketing strategy.