The Speed of Search
“If everything seems under control, you’re just not going fast enough.”
- Mario Andretti
Winning keywords are mapped to customer needs, behaviors, and vocabulary. How effective can our message be when we are pushing the answers before listening to the questions?
Strategic search campaigns start with the customer!
  1. Winning keywords are mapped to customer needs, behaviors, and vocabulary. How effective can our message be when we are pushing the answers before listening to the questions?

    Strategic search campaigns start with the customer!

  1. 2 notesTimestamp: Tuesday 2013/07/02 23:39:01searchsearch engine marketingmarketingmatt cuttsgooglesearch insightscustomer insightwinning keywordskeywordssearch querystrategic thinkingsearch strategy
  1. speedofsearch posted this