The Adaptive Social Business Framework - Search Engine Watch
Linear approaches to enterprise collaboration and/or social CRM aren’t pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive social business framework.
Months of interviews with clients and organizations, case study research, and observations has led to the development of the following social business framework.
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Why an Adaptive Social Business Model is Needed
The trouble with many social business models today is that they don’t allow room for adaptation and manipulation; they put organizations into a box and expect them to move in a linear way to get to their goal, not being able to move forward until each preceding step is completed.
Problem is, every organization has different needs in different areas. The point of developing something like this is to address and show the common elements among organizations that are investing in social business while allowing the flexibility of every organization to focus on the necessary areas.