This Buffalo Startup Built the Amazon of Health Care Buying | Fast Company
One-size-fits-all health insurance sucks. Liazon is trying to change that through a web portal that lets employees pick their own insurance packages. And Buffalo is just about the best place the 5-year-old startup could be doing it.
What Liazon is trying to change is how companies offer and negotiate health insurance for new hires (the “onboarding process”) and existing employees (“annual enrollment”). Instead of an employer negotiating one or two health plans yearly and unceremoniously requesting sign-ups, Liazon’s Bright Choices plan-choosing portal lets employees pick out packages of health insurance, flex accounts, and life and disability insurance.