Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.
Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”
Tuesday, December 18, 2012
12:30 - 1:30 p.m. EST
PANELISTS
Peter J. Korsten
IBM Institute for Business Value
Bobby J. Calder
Kellogg School of Management, Northwestern University
Martha Mangelsdorf
MIT Sloan Management Review
Edward C. Malthouse
Medill School of Journalism, Northwestern