Consumers can have a huge impact on strategic decisions if we use them in the right way. Creative techniques, projective techniques, assignments: all of these can be used to craft a strategy. To ask them to directly formulate one is a step too far.
Reblogged from - THINKReality
Source - research-live.com
Posted 10 years ago
This post has 22 notes
Very informative!
Short URL for this post: https://tmblr.co/Zi42ayxvIb7x
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