They sure did.  Critics pounced on Time’s puff piece; interestingly, one of the more helpful pieces came from USA Today (2/19/14), under the headline “Everyone Giddy Over Mexico–Except Mexicans.” It turns out that while Time thinks Peña Nieto is saving Mexico, Mexicans give him very low marks; he has a 32 percent approval rating. And those “reforms” being touted by Time leave many Mexicans wondering if they’ll see any benefit; foreign oil companies might profit from oil drilling, but what will that do for Mexican citizens? And actual growth in 2013 was 1.3 percent–well short of the sunny 3.5 percent growth that was forecast.

One critic, Bill Conroy of NarcoNews (2/17/14), noted that a few weeks earlier Time had published a 14-page advertising spread touting Mexico’s turnaround, sponsored by the government and corporate interests. Conroy argues that Time’s journalism and this advertorial bore some striking resemblances. The magazine disagreed, of course; but it’s worth recalling that Time, Inc. has already declared that part of  the company’s new business strategy will include blurring the line between editorial and advertising (FAIR Blog, ½/14). As the New York Times reported (12/30/13),  "The newsroom staffs at Time Inc.’s magazines will report to the business executives.