Matt Hurst reblogs

It’s Advertising Week on brewnoob’s blog:

In an age when most beer was still served in bars, a changing economy in the US started bringing beer into the home.  While domestic brewers battled it out to get their bottles and cans into the home, for the first time imported beers had an even chance of being picked on supermarket shelves.

As this clip from Mad Men’s “A Night to Remember” episode makes clear, advertising played a key role in this shift towards bottled beer at home.  Advertisers and marketers helped introduce new brands with broad appeal to a beer market previously dominated by local and regional brewers.  And in a household like Betty Draper’s, an imported beer like Heineken had cultural cache, in part because of the way the beer was packaged and advertised.  At their dinner, imported beer has been elevated to pairity with the French wine, as an ideal pairing with a international feast for the dinner party.

Read more about advertising’s effect on beer drinking during Advertising Week on BrewNoob blog.