Digital Binx — #SMWGagDrag RuPaul’s Drag Race: A Social TV Case...

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#SMWGagDrag RuPaul’s Drag Race: A Social TV Case Study

As part of Social Media Week New York City 2013 #SMWNYC, #GAGLDN launched #GAGNYC and profiled reality TV sensation “RuPaul’s Drag Race". Produced in collaboration with Logo TV, TBWA Digital Arts Network, #SMWGagDrag was an outrageous success and full in surprises.

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