some rad heritage logos for Billabong by The Studio of Dan Cassaro (Young Jerks).
See more examples here.
just some of the beautiful, minimal work from Swiss designer, typographer and artist Karl Gerstner, who passed away this week.
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#branding #graphic design #billabong #dan cassaro #logos #surfing #surf #west coast #2014More you might like
Responsive Logos site by Jeff Harrison – a great reminder that as design continues to adapt and cater to multiple screens, mediums and sizes, branding needs to adapt respectively as well. It’s interesting to see how some complex logos (like say, the full Levi’s logo) can scale down to it’s very essence (the red tag) and still stay recognizable (their true “icon”-ic factor). Something all identity designers should keep in mind when considering the effectiveness of their logos for clients.
(via Brand New)
Wanted: Manuals 1 – Design and Identity Guidelines
For graphic designers like myself, especially for those of us with branding backgrounds who have a passion for identity design and all it’s permutations, this might as well be our Holy Grail.
I haven’t seen or flipped through this in person but it looks like a dream compendium consisting of spread after spread of some of the most legendary branding guidelines that came out of it’s most formative years (1960’s to the early 1980’s).
Lufthansa, Expo ‘67, CBC, NYC Subway system etc. a great compilation that explores amazing brand thinking and corporate design. There’s even an foreword by Massimo Vignelli. Looks amazing.
See more images and order the book here.
review: Pentagram rebrands the esteemed Philadelphia Museum of Art
With a fancy new underground wing designed by Frank Gehry opening soon, PMA is refreshing their brand with a new identity and branding elements by Pentagram, replacing the staid and griffin-guarded existing logo with a customized, friendlier Avenir weight and placing the emphasis solely on the Art with a flexible “_rt” logo with hundreds of variations substituting the “A” for triangular graphics, objects and isolated images from the museum’s vast and lauded collection.
While a refresh was long overdue and needed for the truly world-class museum, I’m not sure this identity pushes the right buttons. Looking at the American modern art museum landscape (LACMA, MoMA, Guggenheim, Metropolitan) many of their brands push either their location or their unique name, whereas here it’s the generic and un-anchored “Art” doing most of the heavy lifting, something I’m sure may ruffle some feathers of many Philadelphians who are rightly proud of their iconic addition in the US art world. And while their truly is impressive Art at the museum, there’s also it’s beautiful architecture and prime location, anchoring a corner of downtown Philly.
The flexible identity and it’s myriad of options is certainly impressive and should go a long way to help “open the doors” of the museum to many who aren’t aware of the many treasures under it’s distinctive roof. However in many scenarios the black (and somewhat dated looking) “rt” feels disjointed and not unified to the chosen object, perhaps unique complimentary colors for the “rt” (or even a computer program that determines the type colors using the chosen art object) would help tie the art and the “rt” closer. And why not utilize the isolated objects for the collateral pieces, instead of the typical-looking folders and brochure layouts? More could (and probably will in the future) be done to create some more vibrancy across the board, but over all, minor quibbles for a decent, if somewhat misguided rebrand.
Oslo 2022 Winter Olympics Applicant City Branding by Snohetta
The Oslo, Norway arm of the branding/architecture/landscape firm Snohetta recently unveiled their work for “OSLO2022”, the entity created to recommend Oslo as the host city for the 2022 Winter Games. Logo, branding, and website have been launched and they all give a great sense of movement, community and building that is leaps and bounds better than most applicant city branding I’ve seen from years past.
If memory serves correct, I believe the Olympic rules state you cannot use the official Olympic rings in the applicant city branding until that city is actually awarded the host status. OSLO2022 does a great job of referencing the “rings” and games without being explicit, all under the cool minimalism and clean lines of classic Scandinavian design. From the circle picture frames to the colorful line work everything feels like a great marriage of “Olympic” and Norwegian, hopefully giving this 1000 year old city a leg up on the competition.
Check out the official OSLO2022 website here.
(hat tip Brand New)
REBRAND’s 2014 Showcase Winners announced
Head over to REBRAND to see their choices for best rebranding projects over the last year. Some great choices including Fuji Airways and Jason.L (love those cute illustrations!), and some surprising choices I hadn’t seen before like for the german clothing company Calamar.
See all the winners here.
The “Northern Army Preservation Society of Canada” aims to preserve and celebrate the rich visual history of logo design throughout Canada’s history.
A wonderful and varied collection that captures not only some of Canada’s best design exports, but some utterly classic renowned logo designs.
Visit the site here.
Gunilla Klingberg’s massive branding mandala.
see more here at FastCo.
RIP: Massimo Vignelli, a giant of branding and design has passed away.
“I learned how to design at design school. But I learned how to be a designer from Massimo Vignelli.”
Read Michael Beirut’s touching note here.