Indeed, the consumer culture has so penetrated American life that even our most intimate, personal relationships have been affected. Thus, whereas in the nineteenth century romantic partners spoke of love as mutual self-revelation, many people now “evaluate relationships by weighing their costs against the extent to which they satisfy one’s needs.” Relationships must be “monitored.” When individuals within are not satisfied, people are to “negotiate,” and relationships should be terminated when they cease to “grow.”
M&S
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