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16

Jul

DEV Closes Investment in Sonic Notify

Groundbreaking new platform delivers content to smart devices using sound waves

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NEW YORK, July 16, 2012 – DEV (Digital Entertainment Ventures), an early stage capital firm focused on the next generation of NYC-based digital media and entertainment companies, today announced an investment in Sonic Notify, a pioneering new platform that automatically delivers content to smart devices using imperceptible sound waves.  DEV is joined in the Series A financing round by Raptor Ventures, A-Grade Investments, Advancit Capital, AngelVision Investors, Eniac Investors and The Gorfaine/Schwartz Agency.  Raptor Ventures led the round, which totals $4.25 million.

The Sonic Notify platform enables live event producers and performers, retailers, and television broadcasters to deliver exclusive media content to smart devices at concerts, sports events, in stores, as second screen experiences, and more.  The technology can be integrated into third party apps, and content delivery is triggered by an audio code transmitted through any speaker.  Consumers can receive content passively without interrupting their viewing or shopping experience.  For example, Interscope recording artists Mindless Behavior used Sonic Notify at a recent New York City concert to trigger audience notifications within their app for exclusive content and special merchandise offers.

“Whether they’re watching TV or experiencing a live event, consumers are increasingly using mobile devices to complement their entertainment experiences,” said Alan McGlade, DEV Managing Director.  “Sonic Notify co-founders Jonathan Glanz and Alex Bell have developed a truly innovative technology that triggers consumer interactivity without requiring them to take a specific action such as clicking on an app when a logo is displayed in a commercial. Sonic Notify is exactly the kind of transformational company in media and entertainment that DEV is seeking to work with.”

About DEV (Digital Entertainment Ventures)

DEV provides guidance, seed and early stage capital to companies building the next generation of digital services that are transforming media and entertainment. DEV is managed by seasoned media and venture executives Alan McGlade and Michael Yang, and its initial investments include Open Air Publishing, Stageit, Mad Humans and others to be announced soon.  It is headquartered in New York City.  Visit DEV on the web at www.devny.vc

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