thisfits: Japan wants businessmen to shed suits,...

Japan wants businessmen to shed suits, save energy
“The Japanese government wants the country’s suit-loving salarymen to be bold this summer. Ditch the stuffy jacket and tie. And for the good of a country facing a power crunch, go light and casual.
Japan’s “Super Cool Biz” campaign kicked off Wednesday with a government-sponsored fashion show featuring outfits appropriate for the office yet cool enough to endure the sweltering heat.
…
“When we started Cool Biz in 2005, people said it was undignified and sloppy,” Koike said at the fashion show held at a Tokyo department store. “But this is now the sixth year, and people have grown accustomed to it.”
So what’s different with Super Cool Biz?
First, the dress code. Polo shirts, Aloha shirts and sneakers are acceptable now under the environment ministry’s relaxed guidelines. Jeans and sandals are OK too under certain circumstances.”
Stay strong, Japanese brethren. Stay strong.

Vader voice: “NOOOOOOOOOOOO!”

(via thisfits)

Short URL

#japan