10
Jan
Jan
Wisconsin accent: Allen Edmonds launches bold venture in China
Very interesting article to read:
The 90-year-old company is licensing its first foreign retail stores in China. Luxury shoes manufactured in Wisconsin are going to be sold to consumers in China.
“China is growing so fast, and it’s such a sophisticated market already,” said Paul Grangaard, president and chief executive officer of Allen Edmonds. ’Made in America’ has a really strong reputation there.”
Allen Edmonds signed a 10-year retail agreement with Shanghai-based clothing and footwear sourcing company Talent Creations on Nov. 1. The company’s first Allen Edmonds licensed store is expected to open in late spring 2012 in Shanghai.
Click through for the rest of the feature.
4 Notes
- thesilentist posted this