I love how ad execs are so beholden to a pop song's hook when they choose to use it that they completely ignore—intentionally or inadvertently—what the song is actually about. I guess that's why Royal Caribbean had no problems using the heroin-centric "Lust for Life." And now Apple seems hard-pressed to associate the iPhone with a cover of the Kim Deal-fronted Pixies classic, "Gigantic," an ode to one sexy man's "big, big love." Let's have a ball, indeed. So are these musical choices subversive or simply misguided?