B2C Marketers: Learn where users are making purchasing decisions based on industry and country and make an informed decision when resource planning for your next online marketing campaign with this Google Interactive Planning Tool from Google Think Insights:
Planning Tools: The Customer Journey to Online Purchase
These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.
Play with the Interactive Tool
Watch this video and learn more about Multi-Channel Funnels in Google Analytics
A very useful tool.
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