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micdotcom:

India replaces the Ice Bucket Challenge with the much more sustainable Rice Bucket Challenge 

After seeing the dramatic results from the Ice Bucket Challenge, Indian journalist Manju Latha Kalanidhi was compelled to start something similar, but with an Indian slant. “I felt like doing something more locally tangible. Rice is a staple here,” Kalanidhi told CNN. “We eat it every day, we can store it for months. Why not donate rice to someone who is hungry?”

It’s fairly simple | Follow micdotcom

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(via ninnu-n)