by Marc Zazeela

Marc Zazeela is a 20-year veteran of international mailing and shipping. He says, “My customers are my friends. They bring issues to me that challenge my imagination and my company’s capabilities. Together, we can discover a unique and creative approach to international logistics.” You can find him on Twitter at @MZazeela or on LinkedIn.

So, you have decided that you want to expand your business. Entering the international marketplace is the most logical, and easiest, way to do that. You don’t need to build additional infrastructure. You won’t need more personnel, and you don’t really have to worry (at first) about adding marketing resources. The simplest way to begin is to allow your international customers to purchase. Taking orders, accepting payments, and packing the international orders are not that different than it is for your domestic business, so why not give it a shot? Shipping, on the other hand can present some challenges that can be easily mitigated or