If a short term marketing gimmick is all you’re after, that’s fine (and it’s still going to require investment). But if you are really trying to adapt your business to the demands and pressure that social communication and culture is creating, and ensure that you’re integrating social horizontally as well as vertically, it’s a long-term play – think years, not months – that will require you to commit effort and resources, and embrace the discomfort that comes with change.
If those things don’t interest you, you aren’t ready to be a social business. That’s the uncomfortable truth. Change is a sexy idea, until it costs. But the result of that change is what eventually defines you and the future of your business. The companies investing in their business models will win, every time.
Change Is Sexy, Until it Costs | Brass Tack Thinking
Well said. Well said.
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