How Google's 'Penguin' Update Will Change Publishing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Hmm. This is good, no? Well, not good for SEO companies, I suppose. Might give news sites an edge?

This subhead from the article was in the email newsletter, but isn’t in the article:

“Google flips SEO on its head, as web rankings now depend on the quality of content, not clever search terms.”

Thank goodness.