Burberry Creates Custom Fashion Show for Fans via Instant Messages
British luxury brand Burberry teamed up with WeChat, one of China’s most popular messaging platforms to let fans customize their runway show experience by allowing them to unlock special WeChat-only audio content, access exclusive details about the inspiration behind the collection pieces, and follow VIP guests during their experience at the show.
The partnership enables Burberry to tap into personalization and provide instant gratification for their fans.
Source: PSFK
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