Tadasana Festival

Famed digital entrepreneur and environmentalist to help redefine yoga and music festivals 

January 30, 2012 – Los Angeles, CA - Kevin Wall, producer of the most watched concerts in history—including the opening concert for the 2010 FIFA World Cup in South Africa, Live Earth: the Concerts for a Climate in Crisis and Live 8—is now partnering with the Tadasana Festival. The first person to ever win an Emmy for an interactive event has joined forces with Tadasana founders Fabian Alsultany and Tommy Rosen to help spread the teachings of yoga and the beauty of international music at this groundbreaking gathering on the Santa Monica beachfront over Earth Day Weekend, April 20-22, 2012.

“With Fabian and Tommy we have an opportunity to set the gold standard as we launch our first major urban yoga and music festival,” says Wall. “We will bring together the best mix of yoga, music and environmentalism and spread the message throughout the community.”

“I am incredibly excited to be working with Kevin as our influence on the cultural landscape will be much greater,” says Alsultany. “With Kevin’s help we are going to be able to produce an event that points towards where global cultures are heading. This expression has never been put forth in the way that Tadasana offers. Kevin Wall is enabling Tommy and I to express this vision as we have always dreamed it.”

Wall has been an expert in high-profile events since his early days in Indiana playing DJ at his parents’ popular roller-skating rink. To date he has produced over 300 concerts, including Bob Dylan’s 30th Anniversary Concert Celebration featuring Eric Clapton and George Harrison, Michael Jackson’s The Dangerous Tour in Bucharest and special events for Prince and Elton John.

He is best known for his activist work, however. Helping raise awareness of important social and political events remains Wall’s greatest inspiration, evidenced by his creation of Live Earth after watching Al Gore’s unprecedented survey of climate change, An Inconvenient Truth. Live Earth concerts were held on seven continents and reached an audience of two billion. Wall has also been a part of other important activist events, including Amnesty International: Human Rights Now, and as a producer of the Inaugural Green Ball, sponsored by Al Gore and hosted by Van Jones.

All of this consciousness-raising work makes him the perfect partner for Tadasana Festival, which brings together a host of international influences through the celebratory mechanisms of yoga and music looking to forge a healthier, happier and more progressive 21^st century global culture.

“We are thrilled that Kevin Wall has partnered with Tadasana Festival,” says Rosen. “We’re ecstatic that he sees the global calling for this kind of transformative event, which combines yoga, world music, environmentalism, and the lifestyle of health and wellness. Our partnership signifies a positive evolution within the yoga industry and gives the festival significant leverage in producing events internationally, with the intention of unifying the global yoga and music communities.”

Tadasana Festival is unique in that it pairs the most respected yoga teachers with some of the top world and spiritual musicians in every class taught. A number of names on the Tadasana Festival roster are immediately recognizable: Shiva Rea, Seane Corn, Elena Brower and Kathyrn Budig are among the most highly regarded yoga instructors of today. Pairing these teachers with international music luminaries, such as Karsh Kale, Hassan Hakmoun, Cheb i Sabbah, Vieux Farka Toure’, Idan Raichel, and Vishal Vaid, is revolutionary.  For the full schedule of yoga classes with their musical pairings please see http://www.tadasanafestival.com/yoga-schedule.

Tadasana Festival is taking place on April 20^th through 22^nd beachfront in Santa Monica at 2600 Barnard Way, Santa Monica, CA 90405 near the corner of Ocean Park Blvd and the beach. For more information on festival please go to http://www.tadasanafestival.com. 

For press information please contact Susan von Seggern on susan@susanvonseggern.com or 213-840-0077.