LET’S TALK ABOUT COMICS PRICING

I think there’s a problem of context with a lot of the conversations about pricing of comics. People can agree, maybe, that $4 is enough to repel a casual consumer, but that doesn’t mean that $3 will attract them. It’s not a magic switch that reverses polarity.

All you’ve done, hopefully… is made a tenable entrance point. So that if (and that’s a REALLY big if) you are successful in engaging curiosity for the story(s) you’re trying to tell, you don’t scare your audience away at the door.

You’re removing a barrier. That’s not the same as building a bridge.

We need to focus on the bridge.