Tuesday, April 22nd: DUE: Your project brief, 20 names and moodboards. Preliminary  designs for mark. You should have an enormous pile of wordmarks (using a variety of names) for us to look at. We will be picking 12 to refine and explore. You should have your name selected by the end of class as well. Remember: lots of pencil sketches and perhaps a few digital type explorations…but more pencil than digital.

Thursday, April 24th: At least 12 different concepts (no credit if they are rehashed versions of the same idea). Bring in revised moodboards related to your label illustrations and packaging concept. 3 wordmarks will be selected to pursue. 

Tuesday, April 29th: 3 strongest mark ideas revised. Presented in b/w; color, + shown in context with rough draft of labels. One idea will be selected for lock down! (Lock down-how the mark, text and color will remain consistent).

Thursday, May 1st: Final wordmark presented with all three label designs + additional packaging. Speed Dating Crit

Tuesday, May 6th: Revised final wordmark and label designs presented on bottles with additional items for FINAL CRIT.

Thursday, May 8th: EVERYTHING DUE! Bring in final bottles for photoshoot day.