MTV switch up the rules

Over the years I have seen some pretty cool uses of the webcam, something that nearly every web-user has built-in when browsing on their desktop. But this is just so simple I couldn’t help but share. Using two states - light and dark, MTV are able to show a narrative unfolding in two ways - one for the parents and one strictly for behind closed doors. It’s a very inventive way to navigate content. Check it out for yourself on the microsite.