Find your perfect baby name

Picking up Bronze at this years Cannes comes this from Johnson’s Baby. It’s a smart app that delivers would-be parents real-time information about potential baby names. Scanning a number of social networks, it returns a number of stats; from what that name talks about most, to what they may eventually turn out to be. It’s an incredibly smart way to use the sheer volume of data out there about people for something genuinely useful. Nice work DDB.

Find your perfect baby name now using the app.