Nike’s Phenomenal Shot

For the world cup, Nike teamed up with Google to produce a new form of real time advertising. As a special moment happened on the field with one of Nike’s players, Google recreated it in 3D for people to personalise and share. They could change the camera angle, colour and copy and then share it in banners through Googles ad network. This all happened within about 10 seconds of the real moment. Fantastic use of real time marketing.