You’ve just survived a devastating earthquake. Time to take inventory: Flashlight? Check. First aid kit? Check. Bottle of wine and Scrabble. Chec–wait, what?
It’s casual, it’s approachable, and it’s downright lighthearted–which may lead you to ask, “How dare they?!?”
“People’s perception of a disaster is a Hollywood movie like Armageddon,” explains Kate Lydon, Ideo’s Public Sector Portfolio Director. Certainly, emergencies, like earthquakes, affect some people intensely. But for the broader population, “The actual experience is more like, ‘I BBQ’d all of the food in my freezer because it was melting, and I got to know my neighbors,‘” Lydon says.
