Over the past decade, the fiscal crisis of higher education has unfolded across the University of California system. And when a school has lost billions–really, billions–in state funding, engineering a new identity isn’t the first issue on the list. Or even the hundredth. Yet the UC system has introduced a sweeping new rebranding this month, engineered by an eight-person team led by the school’s creative director, Vanessa Correa, and art director, Kirill Mazin.
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