Susan Macaulay (@AmazingSusan) of amazingwomenrock.com (they really do!) features Nigerian writer Chimamanda Adichie on the Dangers of a Single Story.
Admittedly I haven’t seen this video, but I’m supposing it will lend further impetus for brands to get into serial storytelling. That is, stories told, not from centralized marketing departments, but from an entire cast of characters: customers old, new, prospective and even lost, employees, partners, etc. We’ll let you know if our instincts are right, and surely we’ll have more to add. If you see Chimanda’s video first, please feel free to post your thoughts ahead of ours!