You just don’t understand the readers, do you, eh? He’s the bloke you see in the pub, a right old fascist, wants to send the wogs back, buy his poxy council house, he’s afraid of the unions, afraid of the Russians, hates the queers and the weirdoes and drug dealers.
- Kelvin McKenzie, while editing The Sun, as quoted in P. Chippendale and C. Horrie: The History of The Sun.