Clarissa

John L. Robinson in Journalism, One Year Later. He reflects very honestly on what he could have done differently at the newspaper. 

The highlights: 

1. On Content

We spent time and precious resources on stories that didn’t matter much to most readers. We should have been writing stories that compelled people to read them. We didn’t do enough investigative pieces. We didn’t do enough good reads. We didn’t do enough of what readers valued.

2. On Digital Innovation:

We didn’t build an inviting, informative, smart community, which is dumb of us because newsrooms are places where smart, creative, fun people work.

3. On Listening:

Had we met with members of the community — readers and non-readers – to listen, learn and improve every other month, perhaps we wouldn’t be in as much trouble as we are.

(via futurejournalismproject)