Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought.
Douglas Coupland’s jPod, quoted by Ciaran Norris in his recent article, Website Or Social Network? Remember Who The Fish Belong To
Source: marketingland.com