toppingtwo.com Why You Rarely See That Amazing Conversion Lift Your Testing Tool Promised (via Instapaper)
Good talk by Matt Wynne on building rails apps with a ports-and-adapters or hexagonal architecture introducing a separation between your application’s domain logic and the Rails framework. video rails oop
How the web ruined software architecture. Get off my lawn. rails ruby talk architecture robert martin
Awesome video of Paul Graham in 2009 making predictions of 21 trends to latch on to. He is spot on, except for Google Wave.My favorite quote:“Everyone believes they are good at design, right, it’s a very rare person who is bad at design and realizes it. … The average person, I mean, look at the stuff in their house.” video paul graham business of software