Australian fashion label Alice McCall launched at the Australian Fashion Week back in 2004 receiving critical acclaim and continues to produce exquisit women’s fashion, selling to over 165 stores in 10 countries.

Renowned for its bohemian come streetwise styling we’re excited by their current season and the depth of the range.

The Alice McCall label can be found in many Melbourne stores but make sure you keep and eye out for their Melbourne boutique opening at 549 Chapel St, South Yarra in August. For more information visit www.alicemccall.com