Director to Director

David Fincher:

"I don't want to be a Winchell's Donut. Even if my last name is 'Winchell'. I want to be able to make something like Zodiac. I mean, shouldn't your movies, if they are truly personal, change the way you change? Every seven years all of the cells in our bodies change, everything is in this process of evolution; so the notion that the director is a brand–?"

Steven Soderbergh:

Yeah, I try and disappear and rebuild myself as the right filmmaker for this piece. Just based on what I like to see. I think it's dangerous to be a brand, people get tired of brands, they switch brands. Brand loyalty is you know hard to come by. And frankly there's only two, maybe three directors that the public really knows by now, and will, if not show up, at least express a real interest in going to see their stuff. And so I think this whole idea of promoting yourself as a separate entity apart from the picture, I just don't get it.