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20

Jun

On the Couch with Aurelie Scour

Are you into pop art, comics or good old Star Wars? In our interview with Parisian Artist Aurelie Scour we find out what drives her to use such bold colors in her work or why superheroes could be a good asset in advertising. Read on as she also introduces her exclusive series of designs made only for caseable.

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We see lots of references to sci-fi movies in your work. Are you one of those fantasy film geeks (like us)? What’s your favourite? 
Sci-fi is my favorite genre indeed, whether in literature or cinema: E.T.The Fifth ElementBack to the Future. There are too many to list them all! I’m also probably the biggest fan of The Lord of the Rings (I’ve read Tolkien’s books twice) and the X-Files! I also love horror movies. Maybe it’s because my mum went to see Carrie while she was pregnant with me!

Your work is extremely bright and stylized, what draws you to such bold designs? Who are you inspired by? 
Pop art inspires me a lot! Whether in my paintings or in my digital work, color is the most important part. That’s the reason why I always use bright and appealing colors. I like catching the attention, being relevant and sometimes ironic. I like minimalist designs too. Conveying an idea with just one symbol is a difficult exercise but it’s very challenging. My goal is that people could appreciate my work at a glance!

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Thanks for creating the exclusive pop superhero series for caseable, we love it! Why did you decide on these five fellas? Was it because they’re so well known, or do you have a special connection to them? 
My dad was born in the 40’s, just after the World War II, so drinking Coca-Cola, wearing Levi’s and reading comics were the daily activities. That’s where my love for Superheroes comes from! And these five I like the most. I like to illustrate famous characters to reach people, to remind them of their childhood. In this exclusive series for caseable - all the superheroes have different colors than my original designs - they are not seen as real heroes but they are depicted as freaks.

Indeed Batman is yellow, Superman has a blue skin, Wonder Woman is magenta. I wanted to illustrate the fact that nothing is black or white. Everyone has a sort of a double personality, a schizophrenic side. Superheroes have a dark side too. They are not only the ones who save the planet, they are also against the law and make bad decisions. They are like everyone else: heroes and villains at the same time.

What superpowers would you like to have and why? Will you create your very own superhero one day? 
I’d like to have Rogue’s powers, even if she sees them as a curse. She can absorb everyone else’s powers simply by touching people. I could have all knowledge and superpowers! I don’t think I’d create my own superheroes. I prefer illustrating those who are already well-known to place myself in the pop art movement, a genre referring to popular icons, to reach a larger audience.

May the force be with you! We love your Mustache Wars series that have been guarding your caseable portfolio for quite a while now. Who’s your favourite Star Wars character and why? 
May the force be with you too! As far as I read comments about it, my Mustache Wars series is seen as a joke about the characters. But it is actually a tribute to the Movember charity event to make people aware of men suffering with cancer. As for my SW favorite character, I’d say the Stormtrooper evolved clones. They are anonymous, faceless, and yet they play a big role. And I love their imposing white armor!

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Chasing superheros by night and working as a Creative Director in an advertising agency by day, you’re quite like Lois Lane! Can we expect some super advert soon? Maybe Wonder Woman shopping for new stockings? 
Lois Lane, I’ve never thought of that! Thanks, I love her! Depending on the target audience, superheroes could be a great asset in advertising. Superman could be the muse for an antiperspirant. Wouldn’t it be dramatic to see Superman sweating in his blue fancy suit?! And what would Lois say to the smelly superhero? “Don’t put your hands up in the air!” Batman could be an advertising antihero, compelled to erase graffitis made by the Joker on the Gotham buildings. In reveal, a product which eliminates all dirt.


If you could look into the future, what kind of art could you see yourself creating in ten years? 
That is difficult to say. I just don’t want to get tired of what I’m doing. That’s why I experiment a lot of graphic styles! I consider myself as an eclectic ideas maker. Typography, minimalist style, bold colors, dark characters. I just like to twist reality!

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